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Macys.com Rolls Out True Fit Sizing For Men’s Jeans
techcrunch.com 2 weeks, 4 days agoMaybe I’m thrifty or maybe I’m just too busy to go and try on a pair of jeans in store. Either way, I know I’m not the only one. In the US alone, the apparel and footwear market is a $300 billion business with an estimated 10 percent of transactions occurring online. But a major issue for both the consumer and retailer boils down to one thing: fit. Far too many times have I had to return all manner of wares because fit was an issue. It’s even worse when it comes to jeans. (Look how terrible little Kevin Arn















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