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Liverpool Lose Adidas Kit Sponsorship Due To Poor Performance On The Field
yahoo.com 3 weeks, 1 day agoAdidas have said 'Adidios' (sorry) to Merseyside this week by failing to renew their six-year, £12m-a-season ($18.5m) kit sponsorship deal with Liverpool FC. The German sportswear purveyors first produced The Reds' kit in 1985, but since falling out of the 'Big Four' to become 'a football team who don't qualify for Europe', Adidas chief executive Herbert Hainer no longer feels the deal represents good value for money. The Guardian reports: "The gap between their performance on the field and what the number
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Adidas Won't Re-Up Sponsorship Deal With Liverpool Because They're Losers
deadspin.com 3 weeks, 1 day agoWith a six-year, $18.5 million sponsorship deal coming to an end, everyone expected Liverpool to sign a new contract with Adidas, which has supplied the Reds since 1985. But Adidas was having none of it, claiming the numbers Liverpool asked for would be more in line with a club that has a few trophies with less than an inch of dust on them. More »
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