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After GM Kiss-Off, Facebook Comes Up With Data Tool To Get Advertisers To Spend More
forbes.com 3 days, 12 hours agoThe social networking giant is throwing more data at advertisers in hopes of making them spend more.
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MoPub Launches A “Buy It Now” Private Marketplace For Mobile Advertisers
techcrunch.com 3 days, 8 hours agoMoPub , an ad serving startup for smartphone apps, is announcing a new way for its publishers to offer their inventory to advertisers , a private marketplace limited to select publishers and advertisers. Basically, the market creates a more direct relationship, where publishers get more control and predictable pricing, while advertisers get early access. Advertisers will get first look a publisher’s inventory , MoPub compares the marketplace to a eBay’s Buy It Now model, where buyers can skip the auction pr
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