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Speak American: Is Your Brand Culturally Relevant?
forbes.com 2 weeks ago"Speak American" simply means to be culturally relevant in the way brands (or Romney or Obama) communicate with their target audience. "Culture" is the missing element in most brand/media strategies. The ad industry is so focused on demographics that they fail to incorporate the role consumer's culture plays in buying behavior. The new Heartland, home to 60% of US consumers, is defined by their culture. There are several cultures that call the new Heartland home, but the most common cultural connection is c
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