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Inside Apple: On Apple's Legendary Secrecy
tauw.com 3 weeks, 5 days agoFortune has published a lengthy excerpt from Adam Lashinsky's Inside Apple , a book scheduled to be released next week that provides an unprecedented look inside a company legendary for its secrecy. I'd encourage you to read the entire excerpt at Fortune , and buy the book when it comes out, but I've included a couple summarized items below to stoke your curiosity. Just reading through this brief excerpt of Inside Apple , the corporate culture at Cupertino honestly reminds me a lot of my time in the militar
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Inside Apple Describes Scott Forstall As Apple's CEO-in-waiting
tauw.com 3 weeks, 6 days agoApple CEO Tim Cook is an excellent business manager and responsible for much of the company's success in low-cost manufacturing and skinny inventories. But as we saw with Cook's first product announcement on October 4, he lacks a lot of the charisma that marked the Steve Jobs era. A new book is now saying that senior vice president Scott Forstall is the most likely person on the Apple executive team to become CEO after Cook's reign ends. The book by Adam Lashinsky, Inside Apple: How America's Most Admired -

















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