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American Express Leverages Spending History, Location For Mobile Deals You Actually Care About
fastcompany.com 2 weeks agoMy Offers taps what AmEx calls the "spend graph" to give cardmembers access to deals and discounts at nearby merchants. And it knows your mom couldn't care less about getting 50% off tickets to a three-day electro-fest. When 1-800-Flowers fails and the local bakery is out of cupcakes, desperate, last-minute Mother's Day shoppers turn to the one bastion of hope left: Groupon, LivingSocial, Google Offers, and any other daily deal service accessible in one click. There's just one problem: The deals are rarely,










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