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Have Brand, Will License
inc.com 4 weeks, 1 day agoThink you've got a brand with a life of its own? Make these smart moves now. You know the cautionary tales. The creators of Superman, Jerry Siegel and Joe Schuster, sold full ownership and rights to the character for $130. The Beatles sold off 90% ownership of the rights to their likenesses. For years, Dale Earnhardt Jr. didn't own the rights to his own name. So what should you do if you have the chance to create the next Angry Birds franchise,or narrate the next Honey Badger video,and you want to leverage










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