In the News
powered by Ovast-
Why You Shouldn't Mess With JaVale McGee's Mom
buzzfeed.com 3 weeks, 2 days agoJaVale has an extremely intimidating cheering section to motivate him through the playoffs. Source: cdn0.sbnation.com Source: assets.sbnation.com
-
Can There Ever Be A Fair Price? Why Jcpenney's Strategy Backfired
harvardbusiness.org 1 hour, 11 minutes agoWhen jcpenney announced its "Fair and Square" pricing last January, investors cheered, sending its stock up. But several months later, the company delivered disappointing results: Store traffic had declined by 10% and sales by more than 20%. What went wrong? "Our marketing isn't doing the work ... We've got to get our pricing across," jcpenney's CEO, Ron Johnson , commented at a press conference discussing the quarterly results, adding that consumers "need to understand the value we're offering." But was it










Loading More Stories