Cleatskins

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Jim Steeg is an American sports executive. He is considered the one individual who is responsible for growing the Super Bowl into the world's greatest one-day sporting event. He is currently a noted sports consultant, advising companies on a variety of subjects, including stadium operations, fan enhancement, stadium physical structure, organizational structure, marketing programs for sports organizations and events plans. Among the companies he is working with are the Pac 12 Conference, UCLA, Qualcomm, STATS LLC, SMRI, Helms Briscoe, The Buckeye Store, the Rose Bowl, the Balboa Park 100th Anniversary, Cleatskins, Prep Athlete, Frosty Towel, Elite Services and Multi Ventures Protection, and he has helped formulate Community Force, a national program for charitable fundraising. He is currently the Director of the Pac 12 Football Championship Game.
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