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Are You Targeting A Phantom Market?
harvardbusiness.org 2 weeks, 3 days agoHere's a quick quiz for you. Is it easier to get A: 1% of a huge, established market? or B: 100% of a completely new one? If you work for Apple, you might have picked B. But too often when companies embark on innovation projects, they pick A: that is, they start by believing that nothing could be easier than to capture a small chunk of a very big, existing market. But to unleash the power of innovation to capture big markets, what matters is not how big any existing market is but how many people are wrestli
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Dispute Over Labeling Of Genetically Modified Food
nytimes.com 1 day, 3 hours agoConcern over the possible health and environmental effects of such food has prompted a move for labeling it, but scientists, farmers and technology companies call the measures alarmist.













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