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  • Snap, Crackle, Pop...crunch? Kellogg's Adds Pringles To Their Mostly-cereal Portfolio

    forbes.com 3 weeks, 5 days ago

    Kellogg's plans to sweeten their brand offering with a touch of salt in 2012. Their newest property is the recently purchased Pringles flagship, and the buy represents Kellogg's effort to chip away at the growing international snacks market. But what's a cereal monogamist like Kellogg's doing in the international snacks market anyway? Well, it turns ...

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