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Why Jim Lee And Dan DiDio Decided To Reboot DC Comics
fastcompany.com 3 weeks, 5 days agoThe risky strategy of restarting their entire comic book line paid off for DC Comics, which had the top-selling comics of 2011 . We talked with copublishers Jim Lee and Dan DiDio about what inspired the relaunch--and what challenges the creators had to heroically overcome to get it off the ground. Fast Company: Why was the decision made to reboot the entire comic line? Jim Lee: A year ago right after New York Comic Con we had a gathering of all our top creators and we talked about what defines the DC Univer

















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