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Need A Sport To Sponsor? Try Ultimate Fighting
inc.com 1 day, 6 hours agoSponsoring niche sports costs less, but can stll pack a marketing punch. Of all the peculiar places businesses advertise, a man's backside may top the list. But in the world of mixed martial arts, it's the most visible space on a fighter's shorts. For sponsors, that makes it the money spot, and, according to Bobby Harris, founder and CEO of BlueGrace Logistics, it's worth every penny. Sponsoring a Nascar team or having the company logo on the Green Monster in Fenway Park may be the dream of every sports-lov
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SLAM 159: On Sale Now!
slamonline.com 1 week, 6 days agoBy Ben Osborne / @bosborne17 Action shot (above) by Andrew D. Bernstein/NBAE/Getty Images; Jabari Parker shot (below) by Trevor Paulhus ; cover shot by Atiba Jefferson Four weeks ago tomorrow, I was a guest lecturer in Jeff Pearlman’s Journalism Class at Manhattanville College. If you follow modern sportswriters at all, you should know who Jeff is . Besides doing lots of stuff for SLAM back in the day (through his former roommate, Russ Bengtson !), Jeff has written a bunch of best-selling sports books and f
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