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'Pepsi... Creates Culture And Embraces Individuality'
gawker.com 3 weeks, 1 day agoWhat do you think when you hear the word "Pepsi?" Chances are you think, "I guess if you're outta Coke, yeah that's fine. Do you have Diet Coke? No? Mr. Pibb? No? Forget it. Pepsi's fine." But what The Pepsi Corporation would prefer you to think is, "A kind of brown swill with amazing marketing!" More ยป
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Creativity Leads To Unexpected Healthcare Breakthroughs
forbes.com 2 weeks agoGuest post by Markus Fromherz Chief Innovation Officer, Healthcare at Lately, there has been a renewed interest in harnessing creativity in business. Last year, in "Spark: How Creativity Works," Julie Burstein and Kurt Andersen recounted interviews with various personalities who broke through barriers in unexpected ways, often by looking outside their immediate lives. This year, ...
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