Fair trade is an organized
social movement and
market-based approach that aims to help producers in
developing countries to make better trading conditions and promote
sustainability. The movement advocates the payment of a higher price to exporters as well as higher social and environmental standards. It focuses in particular on exports from developing countries to
developed countries, most notably handicrafts,
coffee,
cocoa,
sugar, tea, bananas, honey, cotton, wine,
fresh fruit, chocolate, flowers, and gold.
Fair trade is also associated with the
trade justice movement, which advocates for fair trade public policies. There are several recognized fair trade certifiers, including Fairtrade International, IMO and Eco-Social. Additionally, FairTradeUSA, formerly a licensing agency for the Fairtrade International label, broke from the system and is implementing its own fair trade labelling scheme, which has resulted in controversy due to its inclusion of independent smallholders and estates for all crops.