Jcpenney Products

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  • Can There Ever Be A Fair Price? Why Jcpenney's Strategy Backfired

    harvardbusiness.org 1 day, 6 hours ago

    When jcpenney announced its "Fair and Square" pricing last January, investors cheered, sending its stock up. But several months later, the company delivered disappointing results: Store traffic had declined by 10% and sales by more than 20%. What went wrong? "Our marketing isn't doing the work ... We've got to get our pricing across," jcpenney's CEO, Ron Johnson , commented at a press conference discussing the quarterly results, adding that consumers "need to understand the value we're offering." But was it

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