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Advertising: Nagging Questions For Madison Avenue
nytimes.com 2 days, 8 hours agoIs there a correlation between growing sales of Greek yogurt in the United States and the worsening Greek economic crisis?
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Kellogg's Completes Major Brand Overhaul
forbes.com 2 weeks, 6 days agoThe ready-to-eat cereal category is extremely competitive and not without its challenges. Commodity pricing pressures have forced many companies to offset costs by raising their own prices. And as if the competition from other branded products wasn't enough, private-label cereals have become an attractive alternative to price-conscious consumers. Meanwhile, cereal brands have long been criticized ...


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