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GE, General Mills And Sears Explain Their Success In Content Marketing
forbes.com 2 weeks agoTwo months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their organizations as publishers.?? First we ...
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"Crab" Chips, Fruity Oreos? They're Big Overseas
ap.org 3 weeks, 3 days agoNEW YORK (AP) -- Russians prefer their Lay's potato chips dusted in caviar and crab flavors. The Chinese like their Oreos stuffed with mango and orange cream. And in Spain, Kellogg's All-Bran cereal is served floating in hot coffee instead of cold milk


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