Kraft Velveeta Cheese

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  • Kraft On Road To Mondelez

    mypost.com 1 week ago

    It’s official. Kraft shareholders gave a lopsided thumbs up yesterday to naming the snack-food business to be spun off later this year Mondelez International. More than 90 percent of the votes were cast in favor of the name, which was created by two employees. Mondelez (pronounced mohn-duh-LEEZ) will be...

  • Mondelez Is New Name For Kraft’s Snack Foods Company

    nytimes.com 1 week ago

    Mondelez International, whose meaning is a combination of “world” and “delicious” in several romance languages, will adorn packages only in small print.

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Additional Info

via Wikipedia
Velveeta is the brand name of a processed cheese product having a taste that is identified as a type of American cheese with a texture that is softer and smoother. It was first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition. According to Kraft's website, in the 1930s, Velveeta became the first cheese product to gain the American Medical Association's seal of approval. It was reformulated in 1953 as a cheese spread. Velveeta is labeled in the United States as a "Pasteurized Prepared Cheese Product". The name 'Velveeta' is intended to connote a velvety smooth edible product. Smoothness and meltability are promoted as its iconic properties that result by reincorporating the whey with the curd. The product was spun off into a line of over a dozen food products based on Velveeta.

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