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Advertising: Kraft Tries An Aged Cheese Marketing Campaign
nytimes.com 4 weeks agoThe giant food company is increasing the marketing of its packaged foods, including this $50 million campaign for its cheese products.
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Kraft To Fire 1600 To Slim Down, Extend Reach Post-Split
forbes.com 4 weeks agoKraft announced plans to axe 1,600 jobs as it marches on with its plans to spin-off its businesses into a grocery and a snacks company, which should make it faster, with greater reach, and lower integration costs.


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