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NBCUniversal To Boost Online Coverage Of Summer Olympics
latimes.com 4 days, 11 hours agoUnder the TV Everywhere initiative, the company plans to offer 3,000 hours of programming in the belief that live streaming will not cannibalize the prime-time audience.BOSTON , Recognizing that many viewers want to watch key events live, in prime time, rather than tape-delayed, NBCUniversal plans to bolster its coverage of the Summer Olympics in London in August by putting 3,000 hours of programming online.










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