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IPhone-Addicted Lego Lover Seeks Same For Fun, Romance, Brand Worship
fastcompany.com 4 hours, 37 minutes agoIf marketers have their way, that's how the personal ads of the near future will read. It was a balmy summer day in July when Joe Sparano and his girlfriend Kristin Kacerik planned a picnic to celebrate the anniversary of their meeting. The couple met while working at a toy store, and as Joe describes it, they bonded over their shared love of Lego . But above and beyond the anniversary, something very special was about to happen. For six months Joe had been secretly working on three separate projects, which


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