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Google Must Make 4 Antitrust Fixes
informationweek.com 1 week, 1 day agoEuropean Commission demands proposals to address its anti-trust concerns, which include results placement and copying content from other search engines without permission.
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Facebook Ads: 5 Things You Need To Know
inc.com 2 weeks, 2 days agoYou may have used Google AdWords, but a whole new set of rules apply on the giant social network. As my company has been managing pay-per-click advertising since the dawn of the medium, I've been thrilled to turn its attention to the Facebook advertising platform's amazing targeting abilities. We stumbled a lot at first, however, and went through millions of dollars of testing before we learned to walk (and finally run). Here are the five biggest lessons we have learned about using Facebook ads. 1. Forget G
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