Mass Media Influence

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  • White House In 'Smoke Bomb' Probe

    bbc.co.uk 3 weeks, 6 days ago

    The US Secret Service investigates after a suspected smoke bomb is thrown over the fence of the White House during a mass rally by Occupy activists.

  • For Mobile Commerce: The Year Of Convergence And Context

    forbes.com 4 weeks, 1 day ago

    Guest post written by John Caron John Caron is Senior Vice President of Marketing at Modiv Media, a mobile shopper marketing company based in Quincy, Mass. Follow him on Twitter: @jcaron2. If no one else will say it, I will. Contrary to popular opinion, and what we may want to believe as mobile and retail ...

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Mass media refers collectively to all media technologies that are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles. Alternatively, print media uses a physical object as a means of sending their information, such as a newspaper, magazines, brochures, newsletters, books, leaflets and pamphlets. Photography can also be included under this subheading as it is a medium which communicated through visual representations. The term also refers to the organizations which control these technologies, such as television stations or publishing companies. Mobile phones, computers and Internet are sometimes referred to as New-age Media. Internet media is able to achieve mass media status in its own right, due to the many mass media services it provides, such as email, websites, blogging, Internet and TV. For this reason, many mass media outlets have a presence on the web, by such things as having TV ads which link to a website, or having games in their sites to entice gamers to visit their website. In this way, they can utilise the easy accessibility that the internet has, and the outreach that internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside of commercial buildings/objects like shops/buses, flying billboards, blimps, and skywriting. Public speaking and event organising can also be considered as a form of mass media.

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