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Need A Sport To Sponsor? Try Ultimate Fighting
inc.com 1 day, 23 hours agoSponsoring niche sports costs less, but can stll pack a marketing punch. Of all the peculiar places businesses advertise, a man's backside may top the list. But in the world of mixed martial arts, it's the most visible space on a fighter's shorts. For sponsors, that makes it the money spot, and, according to Bobby Harris, founder and CEO of BlueGrace Logistics, it's worth every penny. Sponsoring a Nascar team or having the company logo on the Green Monster in Fenway Park may be the dream of every sports-lov
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BOMBSHELL: Business Insider Kinda Brilliant
slate.com 6 days, 12 hours agoImagine a used car salesman who learns that the shiny Mercedes in his lot has a busted engine. He tells his friends not to go near the lemon, but when he notices a long line of people coming in to see the car, he decides to add $10,000 to the sales price. And when you hand him your check, he grins and runs to the bank. That’s essentially what happened with Facebook’s IPO: In the weeks before its offering, Facebook seems to have told its bankers that its revenue this year would grow more slowly than it had p
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