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Marketing Needs A New Metaphor
harvardbusiness.org 1 week, 2 days agoLast month, I learned what Dian Fossey must have felt like in Gorillas in the Mist , surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer. On my right in full costume was someone outfitted as an adorable, and somehow huggable, green hammerhead robot...in a dress. (I later learned she was in the garb of a Japanese video game character from Katamari Damacy .) At a table in front of me was a young man who just received a free copy of Far Cry 3 for letting Ubisoft, the g
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Toshiba Strains Metaphors, Carries Its Laptop Range Over The Ivy Bridge
engadget.com 1 week, 5 days agoToshiba is announcing a slate of new machines that all sport Intel's Ivy Bridge internals. The more austere Dynabook Qosmio T752 sheds the color-changing shell of its predecessor in favor of brushed aluminum. The AV-centric machine sports a TV Tuner and Blu-Ray drive in addition to its 15.6-inch LED-backlit 1366 x 768 display, a 1TB HDD and 8GB of RAM -- all playing second fiddle to that 2.3GHz Core i7 CPU. You can also pick up the glasses-free 3D Qosmio T852 with an autostereoscopic display and a Dynabook
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