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Forrester: 32.1 Million U.S. Households Now Access Online Video On Their TVs
techcrunch.com 2 weeks agoAlmost 115 million households in the U.S. currently own at least one TV set and 36 million own four or more. That’s a huge market and as Apple, Google and Microsoft try to wrestle more of this business away from the traditional content and hardware players, the old-school cable and satellite providers now suddenly have to content with this new group of challengers that, until now, barely registered on their radars. According to Forrester analyst James McQuivey , it’s Microsoft that’s winning this platform w
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The Fight Over TV Is A Fight For Platform Power
forbes.com 2 weeks agoBy James McQuivey James McQuivey is a Vice President and Principal Analyst at Forrester Research serving Consumer Product Strategy professionals. Follow him on Twitter at @jmcquivey You're in for a big surprise. is winning one of the most important battles in the digital world: The battle for the TV. The TV battle is important for ...


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