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Sneak Peek: Rajon Rondo Stars In New NBA Commercial
dimemag.com 2 weeks, 6 days agoI told you yesterday, but the NBA’s latest regular season campaign, “BIG,” is finally here. In this first 30-second spot, watch Rajon Rondo bend over backwards to claim possession of a loose ball set to “My Name Is Mud” by Primus. Created by Goodby, Silverstein & Partners, the NBA’s agency of record, “BIG” is designed [...]
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N.B.A. Roundup: Abdul-Jabbar Drafted By U.S. As Cultural Ambassador
nytimes.com 3 weeks agoThe former N.B.A. star Kareem Abdul-Jabbar was named a United States cultural ambassador Wednesday, a job that will begin with a trip to Brazil.

















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