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The Nike+ FuelBand Measures Activity In NikeFuel, Ready For Your NikeLife
engadget.com 3 weeks, 2 days agoWhile Nike might have beat competitors like the MotoACTV and Jawbone Up to the active bracelet market over two years ago, its original endeavor, the Nike+ SportBand , was getting long in the tooth. That changes today with the introduction of the far sleeker Nike+ FuelBand. It's much in the vein of the original, except boasts a more attractive 20 LED dot-matrix display and can measure activity in a new unit the company calls NikeFuel. That latter bit is a normalized score that unlike calories "awards equal p
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Liverpool Lose Adidas Kit Sponsorship Due To Poor Performance On The Field
yahoo.com 3 weeks, 3 days agoAdidas have said 'Adidios' (sorry) to Merseyside this week by failing to renew their six-year, £12m-a-season ($18.5m) kit sponsorship deal with Liverpool FC. The German sportswear purveyors first produced The Reds' kit in 1985, but since falling out of the 'Big Four' to become 'a football team who don't qualify for Europe', Adidas chief executive Herbert Hainer no longer feels the deal represents good value for money. The Guardian reports: "The gap between their performance on the field and what the number
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