Phil Schiller

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  • A New Vision For Education: Can Apple Reinvent The Textbook?

    time.com 3 weeks, 3 days ago

    Apple held an event at the Guggenheim Museum in New York today. The company's number one initiative: "Reinventing the textbook," said SVP of Worldwide Marketing, Phil Schiller.

  • Apple Reinvents Textbooks For IPad, Unveils IBooks 2 And IBooks Author

    boygeniusreport.com 3 weeks, 3 days ago

    Moments ago at the Guggenheim Museum in New York City, Apple’s VP of marketing Phil Schiller announced what has been rumored for weeks , Apple is setting its sights on the textbook industry. It seems that Apple will be more of an ally to textbook publishers with its new initiative, however, which is a drastically different approach from the company’s entrance into the music business when it ruffled the feathers of the major labels. Noting the challenges kids face in school, Apple is playing up the company’s

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