Princess Cruise Lines

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Princess Cruises is a British-American owned cruise line, based in Santa Clarita, California in the United States. Previously a subsidiary of P&O Princess Cruises, the company is now one of ten cruise ship brands operated by Carnival Corporation & plc and accounts for approximately 19% share of its revenue. Being based in America, executive control of Princess Cruises was transferred to Carnival Corporation's American division following the merger between Carnival and P&O Princess in 2002, however Carnival UK is responsible for sales and marketing of the company in the United Kingdom. The company was made famous by The Love Boat TV series, in which two of its ships, the Island Princess and Pacific Princess were featured. In May 2013, the brand new Royal Princess will become the flagship of Princess Cruises.
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