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Make App Privacy As Simple As A Cereal Box, FTC Chairman Says - Los Angeles Times
google.com 54 minutes agoVentureBeat Make app privacy as simple as a cereal box, FTC chairman says Los Angeles Times By Michelle Maltais How many clicks does it take to get to the center of an app's privacy policy? One hundred, according to Federal Trade Commission Chairman Jon Liebowitz -- at least for one of the apps he recently checked out. 'Do Not Track' option for consumers within reach by 2013, FTC chief says FTC Chairman Leibowitz: More Privacy Could Actually Bring Bigger Revenues For ... FTC chair Leibowitz: Apps need simpl
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FTC Chairman Leibowitz: More Privacy Could Actually Bring Bigger Revenues For Web Giants
techcrunch.com 1 hour, 55 minutes agoPrivacy guidelines such as the “ Do Not Track ” option proposed by the Federal Trade Commission does not necessarily mean the end of the kind of targeted online ads that have brought such riches to web companies over the past decade. In fact, FTC Chairman Jon Leibowitz says, more privacy on the Internet could actually bring the industry much more money that it attracts now. When it comes to advertising paying the way for the bulk of the Internet’s content and innovation, Leibowitz said in an on-stage conver
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