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Marketing Analytics: What Gets Evaluated, Gets Used
forbes.com 3 days, 17 hours ago"What gets measured, gets managed" is a well-known management maxim. However, for marketing analytics, results from The CMO Survey suggest a slight twist on this adage to "what gets evaluated, gets used? (see http://cmosurvey.org/results/ for a complete set of reports). To look into this topic, I asked top marketers two questions. The first was "In ...
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You’re The Boss Blog: A Harvard Professor Analyzes Why Start-Ups Fail
nytimes.com 3 days agoOne crucial issue: Do you want to make a lot of money, or do you want to run the show?


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