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TubeMogul Pitches Brand Safety With PageSafe, A Tool To See Where Ads Really Appear
techcrunch.com 1 day, 2 hours agoMedia agencies want to ensure that their ads are only seen in the best light… But a lot of times, the networks they use to distribute those ads don’t do a good job of distinguishing between good content or bad content, or where an ad appears. That’s why video ad startup TubeMogul has opened up a new page that will let anyone , whether it be a brand, an agency, a publisher, or merely a curious observer , scan a URL and see how it ranks in terms of brand safety. That page, based on TubeMogul’s PageSafe techno
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Singtel’s Amobee Buys AdJitsu To Take Mobile Ads Into The Third Dimension
techcrunch.com 3 weeks, 2 days agoAnother bit of consolidation in the mobile advertising space , this time with an ad-tech twist: Amobee , the mobile ad company that itself was the subject of a takeover by Singtel only two months ago, has now bought an ad startup of its own: AdJitsu , a specialist in “3D” advertising technologies that let users “touch” objects in ads and explore them. Trevor Healy, the CEO of Amobee, says that financial terms of the deal are not being disclosed. Prior to the acquisition, AdJitsu was a wholly-owned division
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