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King Of Shaves' New Subscription Based 'Razor And Blades' Strategy
forbes.com 3 weeks, 1 day agoEveryone is aware of the general strategy of 'giving away razors to sell blades', but have you ever thought how that applies to the razor blade market? If you're Will King, then not only have you thought it through, but are putting it into action. The latest plan from the entrepreneur is the ??1 razor blade - okay cartridge as his design uses multiple blades. It makes for a fantastic headline (almost half the price of the cartridges from his competitors), but it also uses two more classic marketing strategi
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Rx Shave Collection By Razor MD Is Finally Here
pr.com 4 weeks, 1 day agoRazor MD has officially announced the launch of their Rx Shave Collection, in special travel ready kits. Made 100% in Ft Lauderdale, FL its an all natural collection and amazing advance to the Men's Skincare & Shaving categories. The look and feel is what some are referring to as Vintage-hip and seems to appeal to men of all ages. The Co-Founder and Chief Shaving Officer, Scott Stuart Saltzman said, "This was a [PR.com]
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