Sports Television

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  • Biggest Spending Sports TV Advertisers Give Shareholders Little To Cheer About

    forbes.com 1 week, 5 days ago

    Sports television advertising is hot but the biggest spenders haven?t done much for their shareholders. The TVBlog recently pointed out that national television advertising for sporting events is increasing faster than TV advertising in general. Sports spending (for network and cable), covering the 12-month period from October 2010 through September 2011, grew at a 6% ...

  • Global Soccer: The Champions League: A Gamble That Paid Off Big

    nytimes.com 1 week, 6 days ago

    The idea to combine sports, television and marketing was seen as a risk when it was floated two decades ago, but the tournament today is worth billions.

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