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Drawbridge Comes Out Of Stealth With Targeted Mobile Ads - VentureBeat
google.com 3 weeks agoVentureBeat Drawbridge comes out of stealth with targeted mobile ads VentureBeat Spend two minutes on Facebook and you'll see how targeted ads work , they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You'll probably get an ad for ice cream on Facebook. Ex-AdMobbers nab $6.5M to build cross-platform cookies Kleiner Perkins And Sequoia Lead $6.5M Round For Ad Targeter Drawbridge Kleiner Perkins, Sequoia Back Drawbridge For Mobile Ad
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Kleiner Perkins And Sequoia Fund $6.5M Round For Cross-Device Ad Targeter Drawbridge
techcrunch.com 3 weeks agoWhen two of the biggest names in venture capital (arguably still the biggest) both invest in a startup, you know it’s probably time to take notice. So yes, take notice: A cross-device ad targeting startup called Drawbridge has raised a $6.5 million Series A from Kleiner Perkins Caufield & Byers and Sequoia Capital. The company was founded in November 2010 by Kamakshi Sivaramakrishnan, a scientist at AdMob and then, after the acquisition, at Google. Sivaramakrishnan says she started the company because she s
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