Superfruit

Additional Info

via Wikipedia
Superfruit, a marketing term first used in the food and beverage industry in 2005, refers to a fruit which combines exceptional nutrient richness and antioxidant quality with appealing taste that can stimulate and retain loyalty for consumer products. Some popular fruits like strawberries, blackcurrants, blackberries or oranges are not commonly mentioned as superfruits despite excellent nutritional properties, apparently because they have not been marketed specifically as superfruits.

In the News

  • Food: Açaí, a global super fruit

    New Straits Times 19 hours, 1 minute ago

    CLUSTERED high up in the slender, tilting palms of the eastern Amazon, the little purple orbs known as Açaí look mighty, like blueberries that took a very ...

  • Zola launches light açaí juice and wellness shot

    The Beverage Network 3 hours, 20 minutes ago

    Zola has established itself as a leader in the category for responding to consumer demands for Brazilian Superfruit beverages that are not too heavy and ...

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