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P&G Tops List Of Most Effective U.S. Advertisers
forbes.com 1 week agoTops the list of the most effective U.S. advertisers, according to the 2012 North American Effie Effectiveness Index. and come in at No. 2 and No. 3, respectively. "Effectiveness" is defined as success based on a mix of brand-specific metrics and goals including ROI, sales growth, brand awareness, and spurred action, as assessed by Effie ...
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Advertising: Teen Vogue Promoting Back-to-School Shopping Day
nytimes.com 1 day, 5 hours agoIn an attempt to create a rallying point for buying clothing and other supplies, Teen Vogue is organizing a group of advertisers to create a national day for back-to-school shopping.




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