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The Startup Scarlet Letter
fastcompany.com 2 weeks, 6 days agoClaiming your product will revolutionize the industry? Dissing your competitors? Comparing yourself to Steve Jobs? If you don't live up to your own hype, you might end up permanently scarring your business. Take it from Color's Bill Nguyen and Blockbuster's Jim Keyes. "I have a phrase which is massively inappropriate, but I'm happy to use it," said Bill Nguyen , discussing Instagram. "They're just mice nuts--and I mean that in the most kind, polite way I possibly can." That was Nguyen last March, comparing










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