Ted Harbert

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  • NBC: DVR Numbers Lowballed

    mypost.com 2 weeks, 3 days ago

    NBC broadcasting chief Ted Harbert urged the TV business to adopt new ratings that account for more DVR playback as a growing number of viewers record shows and watch them later. Advertisers currently pay for airtime based on viewers who play back a show within three days of its initial...

  • Upfronts 2012: NBC's Harbert Calls For Better Measurement Tools

    latimes.com 2 weeks, 3 days ago

    NEW YORK -- NBC Broadcasting Chairman Ted Harbert told advertisers Monday that as more viewers watch programs on platforms other than television, the industry needs to come up with a better measurement system. "The gifts technology gives us also presents several challenges," Harbert said during NBC's presentation of its fall schedule to media buyers at Radio City Music Hall. "If we're going to spend all this money on content, it has to be measured and monetized with a demonstrable return on investment for y

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Videos

  • Interview: Ted Gocke Talks J-Fest

    Interview: Ted Gocke Talks J-Fest

  • Kiser, Rugeley offer analysis of the Senate runoffs

    Kiser, Rugeley offer analysis of the Senate runoffs

  • GOP Senate candidates battle over who is more conservative

    GOP Senate candidates battle over who is more conservative

  • MacFarlane Transitioning to Film With 'Ted'

    MacFarlane Transitioning to Film With 'Ted'

  • Recap of 38 Studios: What's happening

    Recap of 38 Studios: What's happening

  • J.P. Morgan Chase Corporate Challenge 2012

    J.P. Morgan Chase Corporate Challenge 2012

  • Texas Tea Party Candidate Forces GOP Senate Race Runoff

    Texas Tea Party Candidate Forces GOP Senate Race Runoff

  • Sunflower Hero: Ted Mize

    Sunflower Hero: Ted Mize

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