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NBC: DVR Numbers Lowballed
mypost.com 2 weeks, 3 days agoNBC broadcasting chief Ted Harbert urged the TV business to adopt new ratings that account for more DVR playback as a growing number of viewers record shows and watch them later. Advertisers currently pay for airtime based on viewers who play back a show within three days of its initial...
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Upfronts 2012: NBC's Harbert Calls For Better Measurement Tools
latimes.com 2 weeks, 3 days agoNEW YORK -- NBC Broadcasting Chairman Ted Harbert told advertisers Monday that as more viewers watch programs on platforms other than television, the industry needs to come up with a better measurement system. "The gifts technology gives us also presents several challenges," Harbert said during NBC's presentation of its fall schedule to media buyers at Radio City Music Hall. "If we're going to spend all this money on content, it has to be measured and monetized with a demonstrable return on investment for y









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