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Chobani Yogurt Tickles The Tastes Of Pinterest Addicts, And So Can Your Brand
fastcompany.com 4 weeks agoThere's a new social media platform every minute, it seems, and the darling of the moment is Pinterest. Here are some expert tips from Chobani Yogurt's social media team on how to get beyond flavor of the week. Emily Schildt, Chobani’s digital communications manager, continues to be in awe of how many surprisingly rhapsodic tweets and Facebook comments she’s read from devotees of the Greek yogurt brand. “We call it ‘flavor Turettes’ in-house," she quips. “We get about a tweet per minute, and I would say 50%








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