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Bazaarvoice To Acquire PowerReviews For $151M
techcrunch.com 4 days agoTwo big customer review platforms are teaming up: Bazaarvoice just announced that it has agreed to acquire PowerReviews . The agreement is for up to $31 million in cash, plus stock, bringing the total estimated value to be $151 million. Bazaarvoice says the acquisition should close before the end of July. The companies plan to combine their technology, content, and data. Both offer social commerce products that allow retailers and brands to collect and syndicate customer reviews, as well as other content. T
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Imgur Partners With Brisk And “Scumbag Steve” For Meme-ified Ads
techcrunch.com 1 week agoImgur has built a massive audience for the sometimes amusing, sometimes adorable images and memes that it hosts. Now it faces another challenge: Making money. With 2 billion monthly page views , advertising seems like an obvious business plan. The problem, says CEO Alan Schaaf, is that “the Imgur audience has always hated ads.” So yes, the company runs a banner ad on each page, but the audience probably sees it as a necessary evil. They probably won’t be happy with a second ad, Schaaf says, so a different a
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