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Have Customers Write Your Ads
inc.com 22 hours, 50 minutes agoMarketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. I recently received an email from the sales training firm Huthwaite (the "Spin Selling" guys) about how companies can keep revenues high in 2012. Their advice included: I think they probably meant "selling" messages, but whatever. The first bullet makes sense because better sales messages can definitely help you develop new opportunities. My quarrel is with the second bullet. Huthwa
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As Seen On YouTube! Orabrush Reinvents The Infomercial
wired.com 1 week, 3 days agoWe've all spent a sleepless night?channel surfing at 3 a.m. Flicking around at that hour, you're sure to come across an infomercial for a Revolutionary Floor Cleaner or an Abs-of-Steel Machine urging you to be one of the first 500 callers and get a free set of steak knives. Bolstered by breathless, off-their-meds hosts, these feature-length commercials are wildly profitable.?Now Orabrush, a 20-person company based in Utah, is using that formula to become the QVC of YouTube.
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