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Branding Your Start-Up: How Soon Is Now?
forbes.com 3 weeks, 2 days agoTo get off the ground, early stage companies need a lot of help. We often hear the word "lean" passed around the lexicon. One CEO, two engineers -- and voila! A company. But there may be more to launching a start-up than a killer app or product. Many public relations, branding, and marketing professionals say start-ups need to think about their message to the public from the jump.










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