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Rock Star CEO? Not So Much
inc.com 4 weeks agoSays who? Steve Cody shatters the illusions of countless CEOs by sharing some of the harsh realities of media relations. Just about every chief executive officer of any company (small, medium, or large) with whom I've worked has shared one basic belief: their mug belongs on the cover of Inc. magazine. I call this syndrome CoverMugitis. These are people who have become CEOs because they're equal parts smart, tough, instinctive, savvy, gruff, intuitive, political, empathetic, and, most of all, egotistical. I'


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