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For GM, Chrysler Set The Super Bowl Bar Too High
forbes.com 1 week, 3 days agoFirst, decided to pull $10 million in ads. Now, GM has decided not to advertise on the 2013 Super Bowl telecast. ?We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can?t justify the expense,? GM marketing chief Joel Ewanick said in a statement, according to the Wall ...


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